The Core Idea
Budi is a pet-first social network designed from the ground up for connection, discovery, and support.
At the heart of the experience:
● 🐾 Profiles for every pet
● 💬 Forums organized by breed, topic, and region
● 🤝 A vibrant, trusted community of pet people exchanging advice and stories
We’re not another feed of cute videos—we’re building the place where pet owners come to belong and be informed.
The Problem We’re Solving
Pet ownership brings joy—but also lots of confusion. Today, owners bounce between:
✖️ Generic Instagram and TikTok content
✖️ Unreliable Facebook Groups or Reddit threads
✖️ Google or ChatGPT results that don’t “speak pet”
✖️ Vet visits that are expensive and hard to access
What’s missing?
✅ A centralized, structured, human space to ask, share, and trust.
Budi’s Solution
A joyful, purpose-built platform that brings it all together:
● 🐾 Pet-first profiles with stories, milestones, care info, and favorite products
● 💬 Community forums by breed, lifestyle, location, or issue
● 🎥 Social tools to share content and connect
● 🧠 Expert and peer Q&A, with moderators to keep it helpful
● 🤖 AI assistant fine-tuned for pet care
● 🛍 Trusted discovery: real recs from real pet people
Why Now?
● 🐕 70% of U.S. households own pets
● 📱 Pet content dominates social media—but lacks trust and context
● 💸 The $143B pet industry needs better digital infrastructure
● 🤖 AI is rising fast, but general models don’t “understand pets”
Our AI, Built for Pets
We’re training our own Pet Knowledge Model, fine-tuned on:
● Veterinary literature and breed-specific data
● Community Q&A and expert answers
● Real pet profiles and behavior patterns
It’s built to support—not replace—your vet, and is woven into the forum experience for instant, context-aware answers.
Who We’re For
Our first users are millennial and Gen Z pet parents in cities like NYC, LA, SF, and Austin—people who:
● Share pet content daily
● Want better answers and stronger community
● Are mobile-native and product-curious
How We Win
● 🧱 Community-first design: Real relationships around real pets
● 💡 Utility + Joy: Both practical and fun
● 🛠 Profiles with depth: Your pet’s digital life
● 📈 Smart monetization: Creator campaigns, affiliate, DTC, premium tools
● 🚀 Built-in virality: 100+ influencers with 50M+ combined reach
Launching the MVP
We’re now launching the MVP and rolling it out gradually to a waitlist during our NYC
guerrilla campaign.
● ✨ Invite-only onboarding for early users
● 🐶 In-person events, creator collabs, and giveaways
● 🗽 Scaling user base and features week by week
Go-to-Market: NYC First
Our founding team is investing in launching with a focused campaign over the next two months
to acquire our first 20K users:
● 🐾 Street team of ten in dog-friendly neighborhoods
● 📸 Pet portraits and branded treats
● 📲 Influencer QR activations
● 🎯 Retargeting ads to build conversion loops
The Ask
We’re raising a $1.5M pre-seed round to:
● Launch in NYC, then expand to LA, SF, Austin
● Finalize our AI and community tools
● Reach 15M+ users over 3 years
● Build the digital home for pet life
If you believe in trusted communities, joyful technology, or just love your pet—let’s talk. I’d love
your ideas, introductions, or feedback.
Budi is where pet people belong.